Work

Automated content pipeline

Systems built in ChatGPT Projects

Before n8n, I built my automations inside ChatGPT Projects. One input goes in, and my rules, reference material and templates turn it into finished scripts, briefs and packaging. It isn't fully automatic. I run each step myself, which gives me more control over the result. A full pipeline like the one above saves that time, but needs more checking at the end.

I ran a B2B SaaS company's YouTube channel solo on one of these systems and took it from 12,700 to 22,700 subscribers in three months. I've also taught other businesses to set up their own.

The 600

Before giving a niche years of my life, I tested it for eight weeks. I ran YouTube, Shorts and a weekly newsletter on my own, on a system I built, with an editor on the long-form cuts. During the test, the best video hit a 7.5% click-through rate on 134,653 impressions. I planned ten videos. By video seven one lane was producing all the outliers, so I stopped at eight. The channel has since passed 100,000 views.

Wealth management pipeline

A client trial for a wealth management YouTube channel. The brief was spread across several documents, so I pulled the brand into one knowledge layer first. Then I built a nine-pillar system that turns a topic into a sourced, on-brand outline. The trial scored 73/100.

Find Catering Engineers

A UK directory of commercial catering and refrigeration engineers. I compared ten UK niches, picked the one with the clearest gap, and built the whole site with Claude Code. A data pipeline narrowed about 58,000 candidate companies down to 941 listings, with search, engineer accounts and Stripe payments. The directory and the payment flow worked, the sales side never got going, and I closed it in October 2026.

The Future Fuel Cafe

Where I started with generative AI. I used the channel to test tools and build my own workflows, with ChatGPT Projects handling the scripting and repetitive steps. In 2025 I added a shorts pipeline with a cloned voice and an AI avatar, and checked every video by hand.

I stopped posting in 2025, but by then clients were already coming to me for AI video work because of it.

Hance AI

AI video production for Hance AI, including work for Lenovo, Intel and Ferrari F1. Some of it was shown at TechCrunch Disrupt 2025 in San Francisco.

Spec ads and concept pieces

A spec ad for Tether's locally run AI. A spec ad for Infaredi, an e-commerce brand aimed at Australia. A vertical tourism concept for Málaga.

Nomad Capitalist

I ran YouTube and production for a channel of over 850,000 subscribers. While I was there, it grew by 70,000 subscribers in four months.

• Started and led the Live Like a King series: Bogotá first, then Istanbul, Tbilisi and Belgrade
• Planned the Istanbul shoot myself, with one helper on the ground, secured locations including The Bank Hotel and Kılıç Ali Paşa Hamam, and vetted and briefed every business owner who appeared
• Produced interviews, including Andrew Henderson with Nigel Farage, managing the location, crew and contractors
• Ran channel strategy: SEO, engagement and audience retention
• Developed new formats to reach new viewers and keep existing ones watching

Orchestral world premiere

Led video production for the world premiere of a contemporary orchestral work. It was multi-camera, with 60 musicians and a professional sound engineer, and I had no prior experience of classical music.

The Atlas Foundation

I led and produced the video content for a worldwide fundraising campaign for the charity founded by England World Cup winner Jason Leonard. The campaign raised over $25,000.

Dishy Dan Media

I set up my own company in 2019 and ran it for six years, from first enquiry to final edit. Clients included Ryan Ennis with Universal Music Ireland, Linekers Group, Publitas and Terry Stone, plus events and weddings, including private events for high-net-worth clients in Marbella.

Newsflare

Video production across platforms for an audience of over 4.5 million, on a steady publishing schedule. My content reached over 12 million views. I also turned older footage into new videos that earned extra revenue.

B2B and SaaS video

Tutorial and explainer videos for B2B and SaaS products. For one company I ran the YouTube channel on my own: scripting, filming, editing and SEO, with daily turnaround on long and short videos.